Nov 18, 2009

The myth of Fox News' ratings spike | Media Matters for America

"Eric BoehlertNovember 03, 2009 9:32 am ET

Fact: The breathless claim that Fox News' ratings recently spiked thanks to the White House's public critique is bogus hype -- hype that Fox News and the Beltway press have relentlessly pushed.

It's just not true.

No matter how many times reporters and pundits made the claim, a detailed analysis of Nielsen ratings numbers clearly indicates that in the two weeks after the White House in mid-October sparked a media controversy by claiming Rupert Murdoch's channel was not a legitimate news organization, Fox News' ratings did not soar or go 'through the roof.' In fact, not only did Fox News' overall ratings not soar, they experienced no significant increase at all. Instead, in the two weeks following the initial verbal jousts with the White House, Fox News' total day ratings virtually flatlined.

Think about it. The unfolding controversy, which gobbled up untold hours and pages of news coverage as the Beltway press treated the dispute like a major news event (even though news consumers couldn't care less), and the hubbub barely moved the ratings needle one inch in Fox News' favor.

Another example of the Beltway press not letting the facts get in the way of a good story? It sure looks that way. In"